Beyonce’s Bringing the Heat: New Perfume Sell Millions in First Month!Published by Dior Noir on Thursday, March 18, 2010 at 3:00 pm.
Beyoncerecenly hit some new high notes–of the vanilla orchid, magnolia, neroli and peach variety–with her first fragrance “Heat” and she’s already getting a wiff of the sweet smell of success.
Macy’s CEO Terry Lundgren just revealed that his chain sold has sold $3 million worth of the scent since its launch in February. At the launch alone, Bankable Bey moved 72,000 bottles of the perfume when she signed autographs for fans!
With the oversaturation of celeb scents on the shelves (Diddy and 50 and Ashanti, oh my), good for Beyonce for putting her name on a fragrance that’s selling like tickets to her concerts!