Drake’s MTV VMA Promo Style: Part Frank Sinatra, Part ‘Mo Better Blues
Published by Dior Noir on Tuesday, August 24, 2010 at 3:00 pm.….whole lotta smooth!
Evoking an era where men routinely wore tailored clothes that were sharp and gentlemanly, Drake dressed up in a suit complete with a pocket square, skinny tie and smooth fedora for the promo shots for MTV’s September 12 VMAs. The Young Money star tapped into one of raps frequent style inspirations, Frank Sinatra, as well as Denzel Washington’s ‘Mo Better Blues character for the shoot.
“I get to channel my inner Sinatra,” Drake said. “In the acting world, you gotta have reference points. I like to get into characters.” He added: ”‘Mo’ Better Blues’ is like one of my favorite movies of all time. This reminds me of Denzel [Washington], who played a character [called] Bleek Gilliam.”
A promo video shot in black and white starts off with him in the dressing room pouring himself a drink and reading the paper as he clears his mind for a live performance. We then follow Drake as he arrives at the venue while dodging paparazzi and then makes his way backstage to ultimately step out for a big enterence as the crowd, also dressed to the retro nines, looks on. ”There’s a ’50s theme. They got it right, though. They got the set and the wardrobe,” Drake said of the video. “I feel like I’m here.”
At this year’s VMAs Drake is up for two moonmen in the categories for Best Male Video for “Find Your Love” and Best Hip-Hop Video for Forever and he’ll also be performing.
Do you think he should stick with this style for the big day?

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