Beyonce Transforms for Fall 2010 ‘Dereon’ Ad Campaign

August 9th, 2010

Sasha Fierce is back!

Beyonce declared “Sasha Fierce is done!” earlier this year, but Mrs. Honey Bee looks like she turned back to her feisty alter-ego for the Fall 2010 ad campaign for Dereon.

Move over Rihanna, the Queen is coming for your swag! Bey traded in her long locks for a short blonde ‘do and donned a bold shoulder little black dress with buckle-detail  booties plus a host of temporary tattoos as she  seductively posed on a motorcycle for her line’s latest ad.  

Solange recently admitted that she bowed out of involvement with House of Dereon because the clothes weren’t her style.  ” I initially was involved as the spokesperson, but the clothes just didn’t reflect my personal style and I decided to hand that over,” Bey’s younger sister said. Well if the dress and accessories in this new ad are any indication, it seems like the Dereon line is trying to step it up!

See the latetes looks at dereon.com.

What do you think of the new ad?

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keverno Said on

Dereon is so played out!!! Once your clothing line hits Ross, Marshalls and TJMax, K-Mart, Walmart…..it’s a wrap with me!!!!. and her pefume “Heat” is in CVS and Walgreens….WTF!!!. I recently read that Solange is no longer a spokes person for the clothing line. Sorry Bey u will not be getting any of money. I’m sure the ghetto birds will flock to your Fall 2010 line.



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Tea Said on

That’s wack! I agree Dereon is played!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!



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T Said on

U Bee-Haters have never seen Dereon at freakin Wal-Mart! Yall slay me…lol



White_Dove Said on

I love the perfume “Heat” ; it smells like candy. It’s light and fun! To put it simply, it’s beautiful!



unknown Said on

RHIANNA HAS NOTHING TO WORRY ABOUT. BEYONCE WILL NEVER BE A MODEL. SHE’S WAY TOO FAT AND JUST ISN’T INTERESTING ENOUGH TO LOOK AT. PAGEANT GIRLS JUST CAN’T BE HIGH FASHION. HER CLOTHING LINE IS EXTREMELY CHEAP AND OVERPRICED. PLUS,NO AMOUNT OF PHOTOSHOP CAN MAKE HER CANKLES LOOL THIN. SHE’S GOT TREE TRUNKS FOR LEGS. EWWWWWWWWWWWWWWWW



unknown Said on

BEYONCE NEEDS TO COVER THOSE GIGANTIC EARS. THEY GIVE GAY-Z’S LIPS COMPETITION. SHE DOESN’T NEED THE BIKE. SHE CAN FLY WITH THOSE THINGS. LMAO!!!!!



yvette Said on

i love beyonce style… go get;em girl they either gona ride wit u and support or they not….who cares u r who u r



Chris Miller Said on

Great ad Beyonce!



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[...] While Beyonce did her own posing for her line’s newest ad campaigns her hubby Jay-Z’s line, Rocawear, tapped Melanie Fiona and Trey Songz to model their hottest fall offerings.  The two R&B singers appear in the streetwear’s “NEXT” campaign that “celebrates individuals, destinations, fields of endeavor and any and everything, uniquely positioned to elevate the culture.” Melanie–who is ROC Nation’s newest artist–wore studded leather (love it!), fur and casual seperates while Trey cozied up in fall pieces including a bubble vest and chunky sweater and a leather hoodie. Check them out! [...]



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Jade Said on

HELLOOOOO!!! can anyone say “narcissist”; this is completely unauthentic, screams desperation, and lacks real creativity; Miss B you may be good at some things (I respect your hustle) but you and your team dropped the ball on this one… AND PEOPLE, STOP EGO-STROKING! you know this is a mess… peace ;-)



Jade Said on

she looks like a Jesse James mistress



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