Beyonce Transforms for Fall 2010 ‘Dereon’ Ad CampaignAugust 9th, 2010
Sasha Fierce is back!
Beyonce declared “Sasha Fierce is done!” earlier this year, but Mrs. Honey Bee looks like she turned back to her feisty alter-ego for the Fall 2010 ad campaign for Dereon.
Move over Rihanna, the Queen is coming for your swag! Bey traded in her long locks for a short blonde ‘do and donned a bold shoulder little black dress with buckle-detail booties plus a host of temporary tattoos as she seductively posed on a motorcycle for her line’s latest ad.
Solange recently admitted that she bowed out of involvement with House of Dereon because the clothes weren’t her style. ” I initially was involved as the spokesperson, but the clothes just didn’t reflect my personal style and I decided to hand that over,” Bey’s younger sister said. Well if the dress and accessories in this new ad are any indication, it seems like the Dereon line is trying to step it up!
See the latetes looks at dereon.com.
What do you think of the new ad?