Janet Jackson’s New Campaign Slammed by PETAJuly 19th, 2010
A hairy situation….
Luxury mink company Blackglama has chosen Janet Jackson as the new face of their “What Becomes a Legend Most” ad campaign, and in turn, the PETA has chosen the singer as their latest target.
In her first photo shoot that shows off her newly cropped hair, Janet works face-framing fur and other all-black ensembles that incorporate mink. The singer joins a long list of fabulous legends—including Lena Horne and Diana Ross—who have participated in the campaign since its debut four years ago.
The PETA routinuely takes celebrities to task for wearing fur, so it was only a matter of time before they started throwing shade. “You told me that you were always aggravated at photo shoots when stylists would try to throw fur on you and that you were even wary of wearing fake fur out of concern that it might actually be real or look real in photos and send the wrong message,” Dan Matthews, PETA Senior Vice President said in an open letter. “You were very straightforward and sensible about it. What happened?” Matthews even took it a step further and referenced Michael Jackson’s death: “I’ve admired your grace ‘Good Times’ to your family’s recent hard times. I sincerely hope that the events of recent years haven’t hardened your heart to the suffering of others.”
Another PETA spokesperson, Amanda Schinke, remarked: “It’s amazing what celebrities will do when their careers are on a downslide, but we didn’t think Janet was this desperate.”
Wow! From bringing up her to bashing her career, the PETA is acting pretty desperate themselves trying to pull out all the stops to support their cause!
Janet hasn’t responded to their lashing out. Her campaign will be featured in national and international print outlets and billboards starting in September.
Do you think the PETA Is out of line? Or should Janet pull out of the campaign?