Kimora Says Bye to Baby Phat

August 23rd, 2010

End of an era?

After years of practically being synonyms with Baby Phat, Kimora Lee Simmons is walking away from Phat Fashions, the company that owns the woman’s line as well as the Phat Farm label. The mommy/mogul said in a statement:

After 14 years of conceiving and nurturing Baby Phat, it’s time for me to move on and further expand my other businesses and create a new phenomenon. I adore all those who have faithfully been with me since the beginning. I’m forever dedicated to my family, fans and customers. My inspiration has always come from the fabulous women who have been with me through the years as we’ve grown from young party girls to power players! We’re ready for our next journey together and we’re taking a whole new generation of incredible young women with us. Girl power unite!”

Phat Fashions is owned by the Kellwood corporation, which will end their partnership with Kimora on Sept. 1. Kimora’s departure comes  just before New York Fashion (Sept. 9-16)  and she’s already revealed, via Twitter, that the corporate heads of Baby Phat have decided not to have a runway show this year.  If you’ve never been to one of Baby Phat’s Fashion Week shows they were certainly a production and more like a party than your standard 10min collection presentation!  The show will be missed this season.  Another change for the brand: you wont see Kimora’s kids in those adorable Baby Phat Kids ads.  ”Ming Lee, Aoki Lee and Kenzo are OUT with mommy!!!” Kimora Tweeted.

While you have to wonder what Baby Phat will be without its front woman, one thing’s for sure, Kimora will be just fine. In addition to having her hands full with her family, she’ll continue designing her other three fashion lines: KLS, Kouture by Kimora, and Fabulosity, her juniors line for JC Penny, her reality series Kimora: Life in the Fab Lane is in its fourth season and she’s still got a line of fragrances. On to the next business venture!


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