Comments on: Could Activision Enter The Console War?

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By: unit

unit — Sun, 21 Sep 2008 15:21:29 +0000

yea Activision def’ is making a ton load of money especially when they’re pretty much cornering the market with their titles. but entering the console race is not as easy as putting out software. And as hot as the games they got out now are, how long will it be before gamers get tired of WOW, call of duties, guitar heroe’s and others. All their successful games are sequels.

By: mirkoC

mirkoC — Sat, 20 Sep 2008 18:20:04 +0000

Well it sure does make alot of sense. For the first time an independant publisher is larger then the in-house software sales at Nintendo, Sony, Microsoft. Nintendo might be doing about $5 Billion in software title sales a year. Now Activision is about to be bigger then that while potentiating the leverage of online subscriptions. It looks like Acitivison-Blizzard is doing about 60% of the online traffic on XBOX-Live, while doing about 60% on the online traffic of all PCs. So if online traffic is a factor that makes a good combination with a console hardware product, then ATVI has strongest positioning or justification.