With the console market already a very crowded place with three different consoles serving the needs of three (mostly) different demographics, what would happen if a fourth company released another console? It seems like the answer simply would be that the market isn’t big enough for four consoles and it would be destined to fail. However, what if that company was already one of the biggest companies in gaming, and that already has a firm hold on a sizable percentage of the gaming industry? What if that company was Activision Blizzard?

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