Contributor: Runteldat

I appreciate LL Cool J. I used to bop my head to “I Need Love” when I barely had teeth, and loved “Doin’ It” despite only being in 7^th grade (don’t be like me, though, kids). Having said that, I can’t remember the last time I’ve played an LL Cool J song. Can you?

I thought so, which leads me to this question: If people don’t listen to LL Cool J like that anymore, why would anyone want to dress like him?

When I think of the words LL Cool J and fashion my only memory is of him with one pant legged rolled up. The last time that was hot was back when we used to call him Marion Hill.

That’s why I’m not surprised that Sears will discontinue LL’s line due to poor sales.

LL not the only one when a failing line either. A while back there were rumors that Snoop Dogg’s clothing line was suffering from fledging sales.

Andre 3000’s clothing line Benjamin Bixby was launched last year and has also reportedly had problems moving merchandise. Shocker that many people aren’t willing to spend hundreds of dollars on a sweater from a rapper in a recession.

T.I. has a line that he’s trying to push. So does Jeezy. So do the Clipse. Soulja Boy mentioned doing one. Bow Wow’s said to be trying another line, too. 

But with so many lines outside of Sean John and Rocawear fledging, is it time for rappers to stop channeling their inner designer and find a new side hustle?