Rihanna not only nabbed the September cover Today’s Black Woman but also the charity conscious singer just signed on as the face of Gucci’s ad campaign to benefit UNICEF.

She’ll rock limited-edition Gucci tattoo-heart motif products in the Tattoo Heart ads with 25% of the sales going to the charity, according to Women’s Wear Daily. Rihanna must have really dazzled Gucci Creative Director Frida Giannini when she performed at the fashion house’s star-studded fundraiser Raising Malawi, hosted by Madonna back in February in New York.

Rihanna showed her real heart two years ago when she launched her own charity, Believe, to provide medical services, school supplies and toys for needy children.