There’s talk that the reason Beyonce and her mama, Tina Knowles, are introducing a new junior’s line called “Sasha Fierce” is due to their feeling that the name “House of Dereon” does little to grab the attention of consumers.

I’d believe you if you told me that the sky had turned Thriller red in honor of Michael Jackson a lot sooner than I would that theory.

Beyonce mentions the name of the line all the time via song lyrics or promotional press, so unless you’ve been living under a rock, I imagine you know who’s behind House of Dereon.

On the collection, Tina told WWD that “Sasha Fierce” is “edgier and trendier and reflects Sasha Fierce’s daring and outgoing attitude.”

They sure know how to pimp a press release, don’t they?

The line is said to be inspired from Beyonce’s tour wardrobe designed by Thierry Mugler.

So I guess there’s nothing left to say but to ask will any of you actually go out and buy it?

You know, you could buy your mama pieces from Tina’s HSN line, get yourself some Dereon jeans, then get your little sister some “Sasha Fierce.”

Those Knowleses got you covered.

Source: 1, 2