As much as I watch TV in the traditional sense, I forget that the internet has evolved so much that actual programming exists in cyber space. Enter Cashmere + Concrete. I recently discovered this web-based reality show created by Alize brand director, Michelle Murray (who, in 2007 recruited Wendy Williams to be the face of Alize), and it was interesting.

Cashmere + Concrete, which premiered on July 7, features 10-minute shorts starring eight young aspiring designers competing to become Alize’s style maven. The wannabe fashion powerhouses will embark on a journey to make a name for themselves and ultimately, one will win the grand prize of $10,000 (judged by a panel of fashion experts). The show features fashion personalities like Christian Sirian (Project Runway), Angel Chang (The Fashion Show), Erin Lucas (The City) and twins Dee and Ricky, newbie designers who are known for their Lego-inspired pins and other accessories seen on Kanye West (and commissioned by Marc Jacobs).

This may sound like your typical reality TV fashion competition knock off, but it really is good. Plus, it’s fascinating how they crammed so much into 10-minute blocks (I’m anticipating the next webisode). Webisode 7 (out of 12) airs next week but in the mean time, you can catch up at www.concreteandcashmere.com. Let me know what you think.