Kim Kardashian To Launch Fragrance
Published by Shari Myles on Wednesday, September 2, 2009 at 9:13 am.
Kim K has joined the ranks of countless celebrities who have added “fragrance creator” to their resumes. The Keeping Up with the Kardashians starlet signed a deal with the relatively new beauty firm Lighthouse Beauty. The fragrance, which is yet to be named, is slated to launch in spring 2010.
About working with Lighthouse, Kardashian stated to WWD, “[It] was a really creative, innovative process. What’s so different about their approach is that they have worked closely with me on all aspects of my fragrance, the bottle, the juice, and even our distribution strategy so I can develop a product that truly represents me and speaks to my fans. Because of their commitment to including me in the process, the fragrance really captures who I am.”
Lighthouse, who has already partnered with rapper Curtis “50 Cent” Jackson for his fragrance Power by 50 Cent, revealed that Kim K is only one of the first of many celebrities they plan to work with. Who will be next?
Which celebrity fragrance is your favorite?
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