Here’s something to make you go ‘hmm’. Or maybe ‘Damn.’
Researchers studied whether you could tell a person’s race and income by looking at how much unnecessary crap they buy. In other words, is the stereotype true that black folk spend more trying to look rich than people who are actually rich?
Guess what they found? You got it: all these fools riding around in clown cars on 36’s with five pounds of jewelry on are really showing off how likely it is that they’re poor and really can’t afford the stuff. The theory, broken down in this story in the Atlantic, is that people who tend to have less money will spend more on things they perceive others will view as signs of wealth. And since black folks have on average less wealth than other ethnic groups in the US, the trend cuts across racial lines.
“An African American family with the same income, family size, and other demographics as a white family will spend about 25 percent more of its income on jewelry, cars, personal care, and apparel. For the average black family, making about $40,000 a year, that amounts to $1,900 more a year than for a comparable white family. To make up the difference, African Americans spend much less on education, health care, entertainment, and home furnishings.” — The Atlantic
Really, is this something we don’t already know? Every Saturday morning at the barbershop, we laugh at the fools who spent $50,000 to hook up a 73 Coupe de Ville, then fill the 90-gallon tank with $4 a gallon gas just to ride around the hood looking like they got something. And they generally accomplish what they set out to do: they look ”hood rich”, but everybody with some sense knows they probably don’t have any money in the bank.
What’s troubling, though is that as a group, we skimp on education, investing and other things that lead to building real wealth. There’s nothing wrong with liking what you like, but where are the collective priorities?
So now that we know the deal, the question is how do you turn it around. I’ll take any suggestions in the comments section.