….And there I was minding my own business when a tweet popped up on my timeline from the hardworking ppl over at CarltonJordan.com Did anybody know that Kanye West was an owner of popular west coast eatery FatBurger franchise? Well neither did I…and it seems that those who knew simply didn’t care.
Per Carlton Jordan:
In 2008, West decided that his home town of Chicago needed a dose of the West Coast, in the form of the cult burger stand Fatburger. After some wrangling, his food company KW Foods, LLC was able to obtain the rights to open ten Fatburgers around the Chicago area.
The first one opened its doors in suburban Orland Park in September of that year, followed by a second in Chicago’s Beverly neighborhood. But last Thursday, the flagship Orland Park location quietly closed its doors.
From WGN’s coverage of the closure:
James Newell, Fatburger’s director of operations, pointed to the recent financial performance of the store as the reason the store closed, “It’s unfortunate, but we hope to have a presence in Orland Park again in the future.”
The Beverly location is still open for business, and there’s no word yet as to whether or not KW Foods has plans to expand the franchise further.
Ppl this is a grand life lesson as it relates to business. A. Just because you are good in ONE ave of business does not entitle you to be good in the next. And B. Why wasn’t Kanye focusing on his non music business ventures as much as his musical ones?
I follow Mr. “Douche Bag/A*sh*le” on twitter regularly and I never knew that he was trying his hand at the culinary industry by putting a west coast eatery like Fatburger in the the rigid Mid-west area.
A city known for its thick ass pizza’s, its dubious to me why West would dabble into such a “risky” venture like Fatburger. Don’t get me wrong I live for a good burger from the legendary eatery, but only when Im in Los Angeles. I never crave one in my home of Atlanta, GA. McDondald’s..sure. Hell Krystals (which some argue is ONLY good to soak up all the alcohol after a long night of partying and a belly full of spirits.)..sure I get that.
But Fatburger? Call me crazy, but that doesnt sound like any solid business decision.
Unfortunately novice businesses owners don’t do their due-diligence when it comes to establishing new business. While I have no ppw to back up my thought, something tells me that “market research,” wasn’t at all a factor in West’s decision to bring a popular west coast eatery and bringing it to the east coast.
Is Kanye hurting for money? Of course not. However, I find the “quiet” closing form such a “loud” brand interesting and very ironic.
Until Next Time…