Trinidad James Signs $2 Million Deal With Def Jam?December 13th, 2012
By Dan Reagans
Honestly writing, it seems as if the filter for mainstream hip hop has been reinstalled in the reverse position. When rappers like T.I., Kendrick Lamar, Lil Wayne or even 2 Chainz can spend years trying to breakthrough to no immediate avail but lucky hot shots with lesser musical depth and lyrical skill can strike it big after 11 months, the culture is definitely in trouble. When and how is the consumer supposed to weigh in on and, more importantly, buy into an MC’s brand organically when they are being/feeling force fed an artist’s appeal because the powers that be have spent a ginormous amount of dollars and are now focused on recouping. This process doesn’t push the culture forward. Instead, it dilutes and stifles it.
Seriously folks, if Mr. “I popped a molly, I’m sweating” is worth a $2 milli recording contract from the legendary Def Jam, then I’m seriously on the wrong side of the music business. Don’t get me wrong, Don’t Be S.A.F.E. is a decent mixtape with some great moments. I just have this feeling that everything is happening too soon and there won’t be much for us to consume from Mr. James when he’s finally ready to drop that proper debut. Heck, six months from now all of our focus could be on the “next” accidental star who stumbled on to stardom. And I reiterate, these views and feelings derive from a place of utter shock and not hate.
Overall, I can’t be mad at the ATL spitter for accepting a rumored seven figure deal. If you put me in Trinidad’s Gucci loafers, I’d likely do the same thing. I can’t say I’m ever really that upset when I see labels blow bread. Like Jay said, overchargin’ n—s for what they did to the Cold Crush is always fine by me. But based on the time frame and quantity of material, the rumored signing is certainly questionable. I know one thing, the streets is watching. If we know anything about hip hop, it’s a copycat sport. So don’t be surprised if we see more over-the-top novices going all out for a big payday.
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