What Will Teflon Don Rick Ross Do Next?

January 29th, 2013

(Photo: Maybach Music)

By Dan Reagans
Rick Ross was dealt a harsh reality check yesterday. While celebrating his 37th birthday in South Florida, the MMG leader crashed his Rolls-Royce Phantom into an apartment complex after he avoided a drive-by shooting. Luckily, Ross and his passenger Shateria Moragne-el escaped intact, but it’s safe to assume that the near death experience will undoubtedly change The Bawse’s viewpoint on life. But it’s not clear as to how it will impact his music.
The past few months have been somewhat of a win some, lose some battle for the “Hold Me Back” rapper. While his latest album, God Forgives, I Don’t, was a commercial success (and is Grammy-nominated), it failed to meet the outstanding standard the Maybach commander has lived up to on previous albums and mixtapes. In addition to trying to regain his footing musically, Rozay has been battling some issues that have spilled out of the booth, literally. On top of  his on-going feud with Young Jeezy (which led to an altercation at last year’s BET Hip Hop Awards), the rapper has been the recent target of threats from nationwide street gang Gangster Disciples.
Surely Ross isn’t the only rapper glorifying street life and culture, but it’s rare to see the backlash play out to this capacity. Hearing rhythmical tales about one’s life flashing right before their eyes on wax is one thing, but actually going through the ordeal is another. Perhaps this would be a good time for Mr. Roberts to reflect on the lessons that history has taught us. Hip hop never got a chance to see if or how the Notorious B.I.G. would’ve changed his musical content provided he survived his drive-by shooting in 1997. And without demonizing 2Pac, the hip hop community saw how his first shooting affected his music.
Ultimately it will be Ross’ decision on whether or not he’s takes this scary ordeal as a sign to change or just another obstacle to overcome. Ross is a certified hit maker and made a living ghostwriting for other artists prior to becoming a household name. Penning less “touchy” material shouldn’t be too big of a task to say the least.  It’s clear the masses don’t want him to retire and go into seclusion, but it might be a good idea for the Dade County rapper to scale back on the brash street talk embedded in his music. Especially if they put you in compromising situations. Streets is watching.
For more log on to BET.com.
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