Ok, so maybe my job doesn’t ALWAYS embody the dopeness that I speak about, but it damn sure makes for some interesting commentary lol. Last night, of course, I was ripping and running through the big apple, event hopping like I had nothing else to do with my life (I actually didn’t). First, TG (BET.Com’s Director of Music Development & Marketing) and I hit up Karina Pasian’s Dinner Showcase at the STK Lounge in the meatpacking district. And while the alcoholic consumption was free, dinner was NOWHERE TO BE FOUND! As far as Karina performance, superb. TG said she reminds him of a young Alicia and I had to agree. 16 years old with such a seasoned voice, shorty is destined for greatness.

At the conclusion of that event, my homey Imo scooped me up and and we headed to the Yung Berg album listening session. Free alcohol once again, I made my rounds with cups of something toxic in my hand. Yung Berg, who’s finally getting his shot at releasing a product to the masses, seemed kind of unenthusiastic during the playing of his album cuts. I don’t know if he was perturbed with the lack of attention he was receiving or what, but something was iggin him, at least it seemed that way to me. I chopped it up with the homey Shaheem from MTV.Com and a couple other media associates for a couple of minutes and then made my way towards the exit sign.

At the conclusion of THAT event, I made my way down to Cipriani’s for DJ Cassidy’s Birthday party. When I tell you that place was a zoo, I hold that sentiment to the highest of it’s abilities. Though I had no trouble gaining access to the red carpet (gooooood loooks, Vanessa), 20 minutes after I got situated, people started coming from every direction possible attempting to get inside. Usually, the ambiance of “Let me in, do you know who I am?” doesn’t bother me, but last night, people were literally overdosing on the sentiment. I can understand people wanna party and have a good time, but damn, let the doorman and security do their job. Regardless, the turnout was major and I had an incredible time witnessing everyone bargaining their life’s away with the doorman and doorwoman attempting to gain access.

Anyway, I have an ish load of work to get done today, and this is only the first of MANY SoundOff posts. Scroll down for  some visuals and colorful commentary from my industry excurison last night lol.

Sincerely

Low “I’m 2 minutes from falling asleep on this keyboard” Key

The house was sort of packed for Young Berg’s album listening session….

Yung Berg introducing a couple tracks off his new album, Look What You Made.

Look at what New York made Yung Berg…..

Look what Cali made Yung Berg...

As you can see, Berg was ready to hit the road…. 

BET’s, Sharon Carpenter hits the red carpet at DJ Cassidy’s B-Day party…. 

Dr. Ben Chavis looks sort of confused, but ready to party….

The line ouside of Cipriani’s last night was INSANE,  so I took a picture of it lol…..

So So Def’s “Digital Darling”, Dondria smiles for the flashing lights 

Executive VP of Def Jam, Shakir Stewart and VP of A&R, Lenny S were all smiles at DJ Cassidy’s B-Day Party…. 

Hip Hop violinist, Miri-Ben Ari hits the red carpet…..

So adorable! Now if only we can get Cassie to release some music…. 

You KNOW Jermaine Dupri was in attendance…..

Mashonda looking oh so scrumptious at DJ Cassidy’s B-Day party….. 

Yung Berg and that DAMN Transformers piece….. 

Kevin Liles gets in on the action at DJ Cassidy’s B-Day party…. 

Swizzy The Monster made a quick appearance….. 

Russell Simmons poses for the cameras at DJ Cassidy’s B-Day party….

Terrance J and DJ Envy point out each others coolness during DJ Cassidy’s B-Day party…. 

Lil X slid through to wish DJ Cassidy a happy birthday….. 

Finally, the birthday boy, DJ Cassidy hit the red carpet with his million dollar smile….. 

Several weeks ago, I got the opportunity to attend the opening of the Hip Hop Soda Shop in Miami Gardens, Florida. The HipHopSodaShop is a natural restaurant franchised modeled loosely around The Hard Rock Cafe. HHSS IS the first publicly traded hip-hop company, owned and operated by H3 Enterprises Inc. H3 Enterprises, Inc. and Microsoft also announced an exclusive multi year partnership deal which makes XBox 360 the official sponsor of the HipHopSodaShop franchise across the country.

Dr.Ben Chavis, CEO and President of The Hip Hop Soda Shop said of the opening, “H3 Enterprises, Inc. has taken a dramatic step forward in launching its Miami HipHopSodaShop. I want the HHSS to be the destination location for people who want to enjoy themselves and empower themselves with knowledge and career opportunities” Mike Fisher, General Manager of Microsoft’s Xbox Marketing added, “The HipHopSodaShop aligns so well with where video gaming is going; it’s much more about music and social gaming. We see this as an opportunity to be able to get in on the ground floor of a new business concept that has the potential to be really phenomenal”.

For more information, log on to the HipHopSodaShop.Com

The event had an incredible turn out and since I love sharing my voyages with you guys, I figure these visuals below would do just the trick.

Sincerely

Low “We need one of those in NYC, ASAP!” Key