Quickie: Fred Hammond Launches fHammond Family EntertainmentPublished by Torrence Glenn on Friday, July 9, 2010 at 3:30 pm.
Well it’s the end of an era. Well sort of. Fred Hammond, one of gospel’s most influential songwriters/producers/artists launches his few label fHammond Family Entertainment on Universal Christian Music Group (UCMG) with a new project “Life In The Word” set to be in stores soon. Soon as in July 27th soon!!!
****Please make sure to read the correction after the highlighted paragraph and to get an understanding of why it’s written the way it is.****
Yes, you can stop shaking your head. You got it right.
Fred Hammond’s almost 15 year or so relationship with Verity Records is over. But that’s not the real story here, just thought I’d point it out because if you follow gospel music beyond simply the music you realize how long it’s been. From Radical For Christ to the Commissioned Reunion and re-releases, Fred and Verity have been going pretty strong. It’s especially strange following the recent success of his “Love Unstoppable” CD’ that I still believe was one of the better CD’s of 2009.
CORRECTION: I got a call from a representative from fHammond Family Entertainment who politely let me know that they made no mention of Fred Hammond leaving Verity Records in the press release they sent me and this is true. Fred leaving Verity Records was a conclusion I came to on my own based on the time of the information detailing the launch of his new label and some statements he made via his official twitter page. See below:
So technically, although at first reading the tweets, his statements may have seemed like a thinly veiled “goodbye speech” of sorts, I realize I might have made a mistake and been a bit presumptuous to declare so boldly that he had left Verity Records, when he nor his reps actually said that. That’s my fault and mistake, and I own it and apologize if Fred Hammond as an artist is still signed to Verity and I misrepresented that. However, I will be paying very close attention to this to see how it all plays out because although Fred and his reps clearly never said that he left Verity Records, they also haven’t said explicitly that he’s still an artist there either. There may be more to this but I wouldn’t want to read any more into this than I already have and create even more “confusion.”So until something concrete comes I’m letting it go! Ha! So raise your communion cups and let’s toast my first “retraction.” I’ll keep my eyes and ears open in the meantime.
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But on to the new project. “Life In The Word” doesn’t seem like it’s going to be a typical Fred Hammond project but more of a launch pad to feature his newly signed artists (Michael Bethany, Erick Warren), and some “spoken word.” I haven’t heard it yet so can’t tell you much more than that, but believe that we’ll be taking a listen real soon! I also hear Men of Standard’s Lowell Pye makes an appearance on the CD as well.
Well, congratulations to Fred for stepping out and doing his own thing. It seems to be a trend in gospel that I’m glad to see. So many artists like Fred, Karen Clark-Sheard, etc. have been in the game a REALLY LONG time without much ownership of their recording career so it’s good to see them get that power and also use it push newer artists. Because let’s be serious, it’s pretty hard for new artists to break into this thing without the co-sign of a veteran.
Can’t wait to see what’s next for Fred and fHammond Family Entertainment.