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Common and Microsoft Create Geek Chic – Softwear by Microsoft
August 18th, 2009
By Robin Caldwell, BlackWeb20.com
Everyone should know the words to Common’s I Use to Love Her and if you don’t you can view them everyday, if not wear them, with Microsoft’s Softwear clothing line. Common designed several of the shirts and is the spokesperson for the new line of gear inspired in part by an era when both hip hop and PC technology were renegade and new.
A Microsoft spokesperson offered the following, “Softwear by Microsoft is a graphic t-shirt line that showcases the iconography and heritage of Microsoft. It offers a creative way for Microsoft to share its brand and history. Common is a talented Grammy Award winning recording artist and actor; a leader in hip-hop. Believe it or not, there are parallels between Microsoft and hip hop: enabling human potential by connecting people and providing platforms for creativity. Working with Common on the line lets our young customers make a statement about themselves and the brand.”
The t-shirts are made from 100% cotton and while no price information is yet available they can be purchased in the following cities: Alameda, Chicago, Atlanta, Washington, Pittsburgh, New York, Brooklyn and Fountain Valley.
Yes, yes, ya’ll and you don’t stop… Softwear with the help of Common celebrate an evolution of two brands: Microsoft and hip hop. It’s the sure shot.
BlackWeb20.com covers website and application launches; culturally relevant Internet industry news; and mainstream Internet industry news from an African-American perspective. They also analyze emerging web trends and how they apply to web properties that target African-Americans or African-American culture.
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