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Dr. Dre Reveals Lady Gaga’s “Heartbeats”
October 4th, 2009
By Sherri L. Smith & Jabari Johnson, BlackWeb20.com
Legendary producer/rapper Dr. Dre and Interscope Chairman Jimmy Iovine have been on their tech grind as of late. First partnering up with Monster to create the highly successful “Beats by Dr. Dre” headphones with high-end upscale headphone manufacturer Monster and then the recently announced partnership with HP to create “Beats Audio”, a new high performance audio software which will debut on the limited edition HP Envy.
At a recent press conference Dr. Dre and Iovine announced the newest line of headphones to the “Beats By Dr. Dre” line, Lady Gaga’s “Heartbeats.” Dre told a story about Iovine telling him that “Some of the females are complaining about the headphones messing up their hair so we need a new line”.
Gaga who feels that her new in-ears are unisex enough to appeal to all of her fans told reporters that she “loved the idea of creating a headphone that sonically made it possible for fans to listen to music the way that producers and artists intended for them to hear it.”
The headphones are manufactured by high performance cable company Monster Cable Products, Inc. who have had huge success with the Beats By Dr. Dre line. The new in-ear design for Heartbeats is described by Gaga as “headphone jewelery” that comes in black, grey, and pink colorways.
Heartbeats are available for pre-order at http://beatsbydre.com/heartbeats and will be available at all Best Buy retail locations on October 18th.
BlackWeb20.com covers website and application launches; culturally relevant Internet industry news; and mainstream Internet industry news from an African-American perspective. They also analyze emerging web trends and how they apply to web properties that target African-Americans or African-American culture.
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