ESSENCE and CNN Hook Up

May 13th, 2009

Essence Communications will join forces with CNN and Headline News to produce a weekly series of news segments highlighting issues of importance to the African-American community, the media giants announced Tuesday.  Together, they will develop “What Matters,” which is an extension of regular news items and features in ESSENCE magazine and multicultural programming on CNN. The on-air segments will be hosted by Tony Harris and Don Lemon, with contributions from CNN’s Black correspondents, Roland Martin, Fredricka Whitfield and T.J. Holmes. On HLN, anchor Richelle Care will host the segments. What Matters debuted on Friday. “ESSENCE is proud to partner with CNN, HLN and CNN.com to launch What Matters as a platform to inform, educate and define the cultural discussion,” said Angela Burt-Murray, Editor-in-Chief, ESSENCE. “Last year’s collaboration on the ESSENCE/CNN co-production CNN & Essence: Reclaiming the Dream laid the groundwork for What Matters — a project that will combine our reach and expertise to further the development of quality programming for African-Americans.” Jon Klein, president of CNN/U.S., echoed those sentiments, saying, “Our partnership with ESSENCE has been a very productive one, and What Matters is an important next step in those collaborative efforts. The power of our two brands promises to continue to enhance the dialogue about issues important to our collective audiences.”

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Comments

David Said on

There goes cable news. Next you will have BET merge with Time Magazine.



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Jadagiles Said on

Love it and great to hear…. I look forward to the colaboration…. Now for BET to start showing more quality programing as well.



dawn Said on

That’s a great idea maybe it will continue to help AA’s image. Because there’s no other way but up.



kogelo aka olounwa Said on

An American black magazine with CNN? What a bad move.



ESSENCE and CNN Hook Up | BlackNewsTribune.com Said on

[...] Read full story [...]



David Said on

I would love Essence to show case me and Bubba Long my Big Beefy Lover !! They could put us on the cover of their Mag , me and Bubba Long walking in the grass with our shoes off.



Justin Said on

Really ?lol………Just heard that he is ho-oking up with a nice gi-rl on the inter-esting cl-ub called: Tallconnect Co M , really ? Sounds it is a famoaus on-line service.



Amir Said on

Amercian news does not show how Somolia peopl in united states suffer.
we came here 4 years ago and live in apartment. we see amercian peopl withs big homes and cars. we need that to.



black man Said on

Mabe they will show some real issues about the black community and our economic plight as well as the actual conditions of the black family too.



once again bootleg got it wrong.. Said on

i dont care what black american magazine hooks up with whatever.. its nothing to do with anything in europe or west africa .. you are all the same anyway what is the difference between cnn and essence or ebony ?? its the same companies that own everything blacks just work for them



dawn Said on

Amir what is with this somali kick, you foreignors don’t need to be getting shyt, over AA’s who been here for the longest. You need too move it to the back of the line.



Amir Said on

Obama from Africa. He will give us much monies.



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Amir Said on

You African American peopl need to convert to Islam’. You listen to that Micheal jackson rapping music and Dr Dray.
Your peopls acestors in West Africa were made slaves becasue you did not believe in Alla. They worshiped idols and voodoo. We peopl from east Africa found Alla by the Arabs. Propfet Muhammad is Arab but we black africans serve the Arabs and we go to heaven to.



C Lynn Said on

Maybe we the AA people will have a chance on primetime cable.



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