According to several media reports, golf superstar Tiger Woods is in a Mississippi clinic receiving treatment for sex addiction.

Author and former sex addict Benoit Denizet-Lewis wrote on his blog that Woods is receiving treatment at the the Pine Grove Behavioral Health and Addiction Services Center in Hattiesburg.

The treatment facility has not confirmed or denied the Woods speculation.

Woods has taken a sabbatical from competitive golf as he seeks to put his family together after he admitted to having several extramarital affairs.

Way to kick a man when he’s down. Someone has placed “fake” Gatorade bottles with golf star Tiger Woods, his wife Elin and the word “Unfaithful” in several Denver area grocery stores.

The FBI has launched an investigation.

No one seems to know where the bottles came from or the person(s) responsible for the gag. Gatorade said they did not print the labels as they severed business ties with golfer.

Woods has confessed to cheating on his wife with at least a dozen women and has taken a break from professional golf.

As Tiger Woods pays the price with his wife, family and career for his infidelity, stockholders in Woods’ sponsored companies such as AT&T and Gillette have  at least 12 billion.

A study by Victor Stango and Christopher Knittel, two economy and  professors at the University of California, suggests that companies who have a business relationship with Woods have seen their stock shares plummet since the Woods scandal broke out in November.

From Reuters.com

“In their study, the two professors said they looked at stock market returns for the 13 trading days after November 27, the date of the car incident that ignited the Woods scandal.

They compared returns for Woods’ sponsors during this period to those of both the total stock market and of each sponsor’s closest competitor. They also reviewed returns for four years before the car accident to build up a comparative picture of the sponsors’ market performance.

The study looked at sponsors of Tiger Woods for which stock prices were available, in several cases through quoted prices for the parent companies. Sponsors included: Accenture; AT&T; Tiger Woods PGA Tour Golf (Electronic Arts); Gillette (Proctor and Gamble); Nike; Gatorade (PepsiCo); TLC Laser Eye Centers.”

On the George Lopez show 50 Cent was asked to comment on the Tiger Woods fiasco .  His main advice for Tiger is to select a higher quality of woman to creep with.

As Tiger Woods popularity continues to nosedive as result of his well publicized indiscretions, Phil Knight, the co-founder of NIKE his company will continue to support Woods.

When a reporter asked Knight if NIKE will suspend their endorsement contracts with Woods, he gave the following response.

“I think he’s been really great…When his career is over, you’ll look back on these indiscretions as a minor blip, but the media is making a big deal out of it right now.”

Is Knight right? Will his accomplishments as a golfer overshadow his marital issues? What do you think?

Gatorade and Tiger Woods are ending their endorsement  relationship.

From USAToday.com

The first dent in Tiger Woods’ gold-plated endorsement portfolio appeared Tuesday as Gatorade said it was dropping its Woods-themed line of sports drinks. It remains to be seen if the world’s richest, most famous athlete permanently damaged his brand image, as well as his SUV, when he crashed into a tree outside a neighbor’s home on Nov. 27.

The current endorsement king of Madison Avenue makes most of his estimated $100 million a year off the course. Among his blue-chip sponsors: Gatorade, AT&T, Nike, Gillette, Accenture, EA Sports, Upper Deck and Tag Heuer.

Gatorade said the decision to drop Woods has nothing to do with recent events.

What a day for talk radio!

Rush Limbaugh’s racially-charged diatribes are well documented.  But the comments Limbaugh made on Tuesday during nationally syndicated radio show, ranks among his most incendiary.

Syndicated radio and Fox News host Glenn Beck ponders if Tiger Woods is another OJ Simpson.

Barbro Holmberg, Tiger Woods’ Mother-in-Law was released from an Orlando hospital after being rushed into the emergency room by an ambulance early Tuesday morning.

The good news is the Florida Highway Patrol gave Tiger Woods a $164 citation for crashing into a tree and a fire hydrant last week.

The not so good news is after denying one affair rumor, another woman is claiming to have a sexual relationship with the married golf superstar.

Jaimee Grubbs. 24. a former contestant on VH1’s Tool Academy said she had more than 20 sexual encounters with Woods along with voice mails and text messages to collaborate her story.

Not good Mr. Woods. Not good at all.

Golf star Tiger Woods says there is no truth to the rumors of infidelity to his wife, nor did she chase him out of the house to cause his bizarre crash on Friday.

Woods crashed his SUV into a fire hydrant and tree while leaving his home at 2am Friday morning.  Alcohol was not a factor in the crash, according to law enforcement officials.

Woods canceled his scheduled interview with police to discuss the incident.  Under Florida law, he is not required to talk to police about the incident.

Read Woods statement to the public here